Sky Reaches More Than Five Million Delta Flyers Onboard and is Now Available On Newsstands

MINNEAPOLIS , April 1 /PRNewswire/ -- Delta Air Lines (NYSE: DAL), the world's largest airline, and MSP Communications today debuted Sky magazine, a dynamic new lifestyle publication that redefines traditional airline publications with fresh new content and design. Sky is available onboard, online and on newsstands.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090401/CG92527)

Beginning today, and for the first time since Delta's merger with Northwest Airlines, Sky will be available to approximately 13 million customers traveling on Delta- and Northwest-operated flights worldwide each month. Readership estimates for the magazine range between 5-6 million--the largest readership among all airline in-flight magazines, and one of the largest magazine readerships among consumer, travel or business magazines, according to MRI, Mediamark Research & Intelligence.

In addition --- a first for the in-flight category domestically--15,000 copies of Sky will be available for purchase each month on more than 2,500 newsstands across the country including Barnes & Noble, Borders and B. Dalton bookstores. The cost per issue is $3.99.

"Our goal is to reinvent the in-flight magazine," says Jayne Haugen Olson , editor-in chief of Sky magazine. "Our content blends what's current in the areas of business, travel and lifestyle. Sky's approach is smart, confident and fresh, with a global influence and heavy emphasis on tapping international tastemakers, opinion leaders, celebrities and notables." Olson adds, "Though most readers are on an airplane, Sky offers page-turning content and interesting service-oriented take-away tidbits that are relevant to all travelers."

In addition to its onboard and newsstand presence, a digitized version of Sky is featured online at www.deltaskymag.com. The site's content is destination-centric, featuring expert picks and recommendations from top national and international travel destinations, insider tips plus travel and lifestyle blogs from the Sky editorial team.