Cherries from CJ Olson. Books from Hicklebee's. Chocolates from Schurra's. And assorted art, pharmaceuticals or Spanish-language reading material from Hispanic Chamber of Commerce Silicon Valley members.

All that and Starbucks to boot. Those are some of the businesses travelers can expect starting as early as late 2009 at Mineta San Jose International Airport, officials revealed today.

A total of 37 merchants and vendors - most of them from San Jose or Silicon Valley - were part of winning packages tentatively chosen by a nine-member selection committee and Airport Director Bill Sherry to sell books, sweets, food and drink to San Jose travelers. Although some restaurant names had emerged last month, the full list was not revealed until now because city and airport officials were responding to a losing bidder's protest over alleged unfairness and conflicts of interest in the selection process.

Sherry, who denied the protester's allegations, called the resulting crop of stores and restaurants, "a huge success," noting that the merchants will collectively generate at least $8.2 million a year for the airport, more than double what the airport has been getting from its vendors.

And he said passengers who want either recognizable national brands like Sunglass Hut or Starbucks will be happy, as will those hoping to sample local food and wares, he said.

"The city council has advocated for a very long time that they want this new airport to represent San Jose and Silicon Valley, that they want passengers to feel a sense of place," Sherry said.