5. There is no universal world view and there is no absolute right solution for every problem.

Perhaps the most important thing we can do is to openly recognize and discuss the undeniable cognitive differences that exist as we relate to diverse audiences. The solution lies not in changing each other’s minds, but in learning first hand about the similarities and common ground that exists, and being mindful about the differences.

For a more in-depth review and a side-by-side comparison of the differences between Eastern and Western world views, cognitive behavior and attitudes, visit Murray Johnson’s business training website, http://www.legacee.com/.

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Agnes Huff has more than 25 years of experience providing specialized strategic public relations, marketing, crisis management and business consulting to the aviation industry. In 1995, she founded Agnes Huff Communications Group, LLC, a full-service consulting firm headquartered in Los Angeles. Clients include national and international airports and airlines, government entities, travel and tourism organizations, and transportation companies, among other high-profile industry clients. She welcomes your feedback and will respond to comments at ahuff@ahuffgroup.com.