Redemptions could be offered from current airport tenants, city resources (like buses or other forms of transportation, museum entrance) and local and regional businesses would have a chance to participate. Joining the program would be free and the payoffs would obviously not be immediate. Maybe there is even a way to “use” the points in existing programs to provide increased value. The possibilities are endless for a program like this, and the marketing and customer service potential is certainly worthy of consideration.

Advertising, marketing and other forms of customer contact have their place. But getting a customer to want to be part of that special club to earn benefits is one sure way to engender ongoing loyalty in difficult economic times.  So which airport will lead the way?

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Agnes Huff’s background includes over 20 years experience in strategic public relations, marketing communications, crisis management and consulting. In 1995, she founded Agnes Huff Communications Group, LLC, a full-service marketing communications firm located in Los Angeles. The Firm’s clients include airports, airlines and others in high-stakes high visibility industries. She welcomes your feedback and will respond to comments at ahuff@ahuffgroup.com.