ORLANDO, Fla., Dec. 1 /PRNewswire-FirstCall/ -- Low-cost airline, Allegiant Air, LLC, a subsidiary of Allegiant Travel Company (Nasdaq: ALGT), today announces it will establish a new base at Orlando International Airport (MCO) beginning Feb. 1, 2010. The low-fare carrier will initially serve 10 U.S. cities from the base.

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Allegiant currently offers nonstop, scheduled service to Orlando from 31 U.S. cities via Orlando-Sanford International Airport. The 10 selected cities reflect a portion of the company's current operation at Sanford, Fla. which will move to Orlando International Airport, starting Feb. 1, 2010. The move provides Allegiant customers with more convenient access to the popular theme parks in Orlando and allows the carrier to remain competitive in the markets it serves. Allegiant will continue to offer flights to Orlando-Sanford International Airport from the other 21 cities currently served by the airline.

Robert Ashcroft, vice president of planning for Allegiant Air, said, "Moving these markets from Orlando-Sanford to Orlando International accomplishes two things for Allegiant. First, it allows us to be responsive to the many Orlando travelers who prefer the proximity of Orlando International to the most prominent attractions in the Orlando area, including, most obviously, Walt Disney World. Second, it improves our position relative to competitors with service to Orlando International."

"The decision by Allegiant to launch service from Orlando International Airport adds new air service options and access for Central Florida travelers," Vicki Jaramillo, director of marketing for Orlando International Airport, said. "It also positions this airport as Florida's leader in service by low-cost carriers by adding the Allegiant's schedule to the current 2900 flights operating per week."

To kick off the new service, Allegiant is offering introductory fares as low as $45.99* each way to/from MCO (listed chronologically).