Aviation News From Outside The Industry…
…is often the most accurate. In July 2006, I reported that “the airlines are on the cusp of tremendous, long-term growth.” I first read of this in The Economist, a world class magazine of unbelievably good repute, several months before. Frankly, the article seemed so contrary to the “current wisdom” of the industry that it took me a few months to get up enough nerve to report the news. People actually laughed at me for being unwise enough to believe that stuff. In fact, I can’t remember a single person who believed it at the time.
Well, it is now a year later, and we know that some airlines made a profit last year for the first time in what seems like ages. Flights are full (so full that two different airlines recently paid me to get off of two different flights in one day).
So, The Economist got the growth part right, but what about the long-term part?
Well, another impeccable source, Forbes magazine, reported online late yesterday (March 13), that, “A UBS survey of 2007 airline schedules shows higher-than-expected growth of flights from the previous year.”
In other words, the good times are expected to roll on at least this year.
Interestingly, the subject of this Forbes article was really not about airline growth, but about how much such growth will help aerospace suppliers such as Goodrich and Precision Castparts. In fact, “shares of both companies rose on the news.”
Sounds good to me. I put a lot more faith in Forbes and stock purchasers than in any scuttlebutt gleaned from coffee-shop gossip within the industry.
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Dave–
Could be. Could be.
Thanks for writing.
Ralph Hood
Perhaps it is wise to trust them to report the news, but be skeptical of their forecasts of the future.
Dave–
I have had similar experiences. Way back in the 1960s Fortune magazine explained why the LearJet would be a failure. They made sense, and I believed them. Still, the topline bus mags do get it right a lot of the time, and I think it makes sense to pay attention to all the news you can get.
Thanks for your comments,
Ralph Hood
I have a bit different experience with investment rags, like Forbes. I remember reading an article in Barron’s in the Spring of 1974 that stated that within 10 years, there would only be 3 breweries making beer in the US–Anhaeser-Busch, Miller, and Schlitz. The author didn’t foresee the rise of Micro-breweries, the demise of Schlitz due to a formula change, or the change in refrigeration technology that enabled Coors to ship nation-wide, among many other factors. With the rise of cheaper substitutes for legacy air carriers, the lack of customer service making customers angry, and the rising popularity of fractional carriers who will increasingly siphon off the profitable first -class clientele, the rosie outlook doesn’t hang together for me.